Testimonials from workshop participants or others you have worked with can be highly effective. While prospective clients probably do not know the person providing the testimonial, it provides “social proof”, which holds a similar weight as a referral by a trusted friend or colleague.
Despite what one might expect, testimonials are difficult to solicit and write. A few pointers to ease the process include:
- Request the testimonial soon after the service was provided
- Provide a fill-in-the-blanks template with your request
- Ask some questions to guide the person writing the testimonial
- Inform the person where the testimonial will be published e.g. brochure, website
- Obtain confirmation in writing that the person accepts the name to be disclosed
Please note: RSWs are generally not allowed to solicit or accept testimonials from past or current clients from direct counseling practice. RSWs should always apply rigorous ethical values only solicit testimonials from third parties.